Project to ensure that Scenic stood out as having truly 5 star river cruises. In a saturated and unregulated market, Scenic face tough competition from lesser river cruises claiming to be ‘5 star’. It was important to establish a hub on the website that featured information, inspirational videos and testimonials that demonstrated that the river cruised were luxury 5 star and fully all inclusive. YouTube, facebook and digital display prospecting and retargeting were used to communicate the message as well as featuring the videos and content on the company website and in emails.
Why Scenic 90 seconds video
Why Scenic Blenheim palace Testimonial
Steven Seddon 
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