Marketing Strategy and Planning


I can formulate marketing strategies and plans for your business, increasing leads and conversion by:

  • Analysing initial strategic positioning of your organisation and your competitors
  • Establishing a voice for your message, promise, product or service to potential customers
  • Identifying target audiences and set customer personas
  • Setting marketing objectives
  • Identifying goals and KPIs for teams and agencies
  • Evaluating and auditing communication channels and tactics
  • Developing a marketing plan across earned and paid media
  • Reviewing and assessing success

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